Very interesting post - apparently a newsletter about strategy in the Irish tourism industry has posted an analysis of Where’s Cool? in relation to the concept of “authenticity” and the need for younger travelers to discover new authentic locations to visit in order to offset their low budgets.
Yea, its true we’re not all just silly purple graphics and Paris Hilton spoofs over here at Where’s Cool?, we think about this stuff - a lot. Very pleased to see the travel industry is taking note.
Article is here.